Author(s): Eiras, Pedro
Date: 2012
Persistent ID: http://hdl.handle.net/10216/64656
Origin: Repositório Aberto da Universidade do Porto
Subject(s): Discurso publicitário; Publicidade; Linguística
Author(s): Eiras, Pedro
Date: 2012
Persistent ID: http://hdl.handle.net/10216/64656
Origin: Repositório Aberto da Universidade do Porto
Subject(s): Discurso publicitário; Publicidade; Linguística
This essay aims to analyze three literary and cinematic meditations about the Ikea stores: a chronic, a theatre play, a movie of experimental cinema. It is questioned whether the ways in which the artistic work defies, by humor, the logic of consumption and analyzes the speech of the advertising and private property, to consider possible alternatives.