Ikea, três montagens

• Author(s): Eiras, Pedro
• Date: 2012
• Persistent ID: http://hdl.handle.net/10216/64656
• Origin: Repositório Aberto da Universidade do Porto
• Subject(s): Discurso publicitário; Publicidade; Linguística
• Document Type: Journal article
• Language: Portuguese

Description

This essay aims to analyze three literary and cinematic meditations about the Ikea stores: a chronic, a theatre play, a movie of experimental cinema. It is questioned whether the ways in which the artistic work defies, by humor, the logic of consumption and analyzes the speech of the advertising and private property, to consider possible alternatives.