Comunica??o Organizacional em Processos de Downsizing: um estudo de caso sobre interpreta??es e perspectivas

• Author(s): Ferreira, T?nia Isabel Martins ; Delgado, Artur (Orientador)
• Date: 2013
• Origin: Repositório Aberto do Instituto Superior Miguel Torga
• Document Type: Master thesis
• Language: Portuguese

Description

Nesta disserta??o ? abordado o processo de comunica??o organizacional em situa??es de downsizing, considerando a comunica??o como um elemento produtor de significados, percebidos atrav?s de perspectivas e interpreta??es. S?o discutidos conceitos como, Mudan?a Organizacional, Downsizing e Comunica??o Organizacional, que se coadunam com an?lise, uma vez que estes est?o correlacionados, facilitando a na compreens?o geral da disserta??o. Deste modo, utilizou-se a an?lise cr?tica do discurso, que revelou os significados subjacentes aos discursos, dando ainda import?ncia aos diferentes grupos envolvidos. S?o indicadas, atrav?s da an?lise, solu??es para as problem?ticas que se evidenciaram nos discursos sobre a comunica??o organizacional e processo de downsizing, tornando todo o processo de downsizing e sua comunica??o mais eficiente e eficaz. / In this dissertation it is approached the process of organizational communication in events of downsizing, considering the communication as a component producer of significations, perceived as perspectives and interpretations. It is discussed concepts as Organizational Change, Downsizing and Organizational Communication. These concepts are consistent with the analysis, these are correlated, facilitating the general understanding of the dissertation. Thus, it was used a critical discourse analysis, which revealed the underlying meanings to the speeches, giving further importance to the different groups involved. Also are indicated the solutions to the problems that were revealed in the discourses on organizational communication and downsizing, making the whole process of downsizing and the communication more efficient and effective.