Author(s):
Facada, Mariana Aguiar de Oliveira Franco, 1988-
Date: 2018
Persistent ID: http://hdl.handle.net/10451/35118
Origin: Repositório da Universidade de Lisboa
Subject(s): Portugal. Secretariado da Propaganda Nacional; Portugal. Secretariado Nacional da Informação; Exposição do Mundo Português, Lisboa, 1940; Design gráfico - portugal; Estado Novo; Revistas femininas; Tipografia; Mulher - Aspectos socioculturais - Estado Novo; Modernismo; Portuguesismos; Tese de mestrado, Práticas Tipográficas e Editoriais Contemporâneas, Universidade de Lisboa, Faculdade de Belas Artes, 2018
Description
The Editorial Design of the era of Estado Novo had as it’s main purpose the propaganda of certain ideals and principles. It was, therefore, an instrument of the Portuguese Government used in order to disseminate and propagate these same ideals. At a time when there were rules and prejudices about women’s behavior, such as the concept of the Return of Woman to the Home and the Ideal Woman, whose sole purpose should be to serve others, to marry and to constitute a family, the editorials objects intended for the female sex, also represented a vehicle for the transmission of these values and contributed to the manipulation and implementation of this ideology in the mentality of the women of this time. Thus, this project focuses on the feminine periodicals of the 1940s and 1950s, in order to analyze and identify the various characteristics of the Design applied to these graphic objects, and to evaluate how they contributed (or not) to the idealized image of the Woman of Estado Novo. Finally, on the basis of this research, it is intended to summon through design and a current view on the subject, a reflection and reinterpretation around the construction of an idealized image of women, creating a book / archive that proposes new significant relationships between its original contents
