Author(s): Lima, Ana Maria Marques, 1985-
Date: 2013
Persistent ID: http://hdl.handle.net/10451/9467
Origin: Repositório da Universidade de Lisboa
Subject(s): Portugal. Museu Nacional de Arte Antiga; Casa-Museu Anastácio Gonçalves (Lisboa); Fundação Arpad Szenes-Vieira da Silva; Museografia; Públicos; Comunicação; Marketing
Tese de mestrado, Museologia e museografia, Universidade de Lisboa, Faculdade de Belas Artes, 2013
Our society is in constant development, influencing tastes and tendencies, changing habits and traditions, thus leading to the subjects feel more active and demanding in their forms of participation in culture. As such museums need to follow this cultural growth and give the community where it is located that a range of options, somehow encourages its visitors, leading later to his fidelization. In this way the programming of museums should not be confined solely to exhibitions, but rather create various activities that arouse the interest and curiosity of the public. The services provided by these institutions should be diversified, so that visitors can also enjoy the museum space and feel that the museum can be a place of leisure, knowledge acquisition and solidification. It is the only museum itself be creative and use their resources optimally, making it sustainable, active and innovative. To prepare this public study, a survey was conducted on weekends in museums MNAA, CMAG and MASVS, in order to understand who these visitors are, what needs they have and what is the relationship they establish with the museum. Later are presented activities, based on questionnaires conducted, seeking to lead to greater visitor satisfaction, so that they return and attend the museum
