Author(s): Almeida, Leandro S. ; Cruz, José Fernando A. ; Ferreira, Helena Isabel dos Santos Ribeiro ; Pinto, Alberto
Date: 2011
Persistent ID: http://hdl.handle.net/1822/15170
Origin: RepositóriUM - Universidade do Minho
Subject(s): game theory; theory of planned behaviour; decision-makin; decision-making; Science & Technology
The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian–Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy.
We thank the Programs POCTI and POSI by FCT and Ministerio da Ciencia, Tecnologia e do Ensino Superior, Calouste Gulbenkian Foundation and Centro de Matematica da Universidade do Minho (CMAT) for their financial support.
