Business planning in a prowactive

• Author(s): Trindade, Marta Rodrigues dos Santos Jordão
• Date: 2011
• Persistent ID: http://hdl.handle.net/10362/10027
• Origin: Repositório Institucional da UNL
• Subject(s): Non-profit organization; Self-sustainable; Training; Social cause
• Document Type: Master thesis
• Language: English
• Advisor(s): Rodrigues, João Loureiro; Soares, Sílvia; Alves, Andreia Pinho
• Contributor(s): RUN

Description

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Facing financing challenges, NGOs need alternative ways to be independent and self-sustainable. This project aims to provide a hybrid option for an NGO for Development called WACT complementing its social projects with commercial activities. In a form of a business plan, there are here outlined all the steps and decisions for this NGO to enter the training market in a competitive way assuring it to get high levels of revenues that will lately be allocated to the NGO.s social projects. This project assures that adding a commercial role into the core activities of WACT enables the NGO to follow its values and social goals more effectively, with the revenues of 20,000 Euro created in a four-year period which can financially boost the entire activity of WACT.