EDP - the making of a global green brand

• Author(s): Marques, Mariana Guerreiro
• Date: 2010
• Persistent ID: http://hdl.handle.net/10362/10291
• Origin: Repositório Institucional da UNL
• Subject(s): EDP; Renewable energies; Growth; Internationalization
• Document Type: Master thesis
• Language: English
• Advisor(s): Vasconcelos, Luís
• Contributor(s): RUN

Description

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

As of 2007, EDP, operating as a non-state owned company, decided to take a serious and assertive position in the renewable energy sector, as it confirmed to be an emergent industry. Partially owned by EDP, EDP Renováveis was the relevant player in charge of integrating the Portuguese Group in this sector, thus internationalizing its name and reputation. This case analyses EDP’s penetration and expansion strategy, taking into account the opportunities and threats faced by the renewable energy sector.