Everis’ Internationalization strategy to the Nordic market

• Author(s): Amorim, Sílvia Mariana de Lima Forte dos Santos
• Date: 2013
• Persistent ID: http://hdl.handle.net/10362/11607
• Origin: Repositório Institucional da UNL
• Subject(s): Opportunity; Internationalization; competitive advantage, and growth
• Document Type: Master thesis
• Language: English
• Advisor(s): Costa, Luís Almeida
• Contributor(s): RUN

Description

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

This essay is a case study on a potential internationalization by everis, an IT consultancy multinational company into the European Nordic Market. It was made an analysis about the company and the consulting industry in the Scandinavian Countries in order to perceive which strategy should be implemented to successfully enter the Nordic Market. On a close insight assessment regarding the company’s core business; it is acknowledgeable that a near shore model allocation service would be cost-effective as the company would achieve a competitive advantage over national and international seeded companies resulting from a lower structure cost.