Opening pousada da Serra da Estrela in Covilhã: a two-way impact analysis - interacting with private agents

• Author(s): Cristina, Patrícia Alexandra de Brito
• Date: 2014
• Persistent ID: http://hdl.handle.net/10362/11733
• Origin: Repositório Institucional da UNL
• Subject(s): Social network; Destination management; Private aAgents; Interactions
• Document Type: Master thesis
• Language: English
• Advisor(s): Dahab, Sónia
• Contributor(s): RUN

Description

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

In an era where tourism represents almost 16% of Portugal’s GDP, tourism management becomes a very relevant thematic. Tourists are increasingly opting for more tailored experiences, and in order to satisfy these needs it must be required to know how to manage a destination. This work is based on research into networking between private agents related to tourism activities and its contribution to destination development, offering thereby a complementary literature review in social networks. The fieldwork is carried out in Cova da Beira sub region, more focused in Covilhã, the eastern gateway to the Serra da Estrela. A social network analysis is used to understand the positioning of the private agents of the area and respective relationships.