Strategy of Logoplaste in Mozambique's flexible plastic packaging industry

• Author(s): Miranda, Leonor Sereno Condesso Souto
• Date: 2014
• Persistent ID: http://hdl.handle.net/10362/14604
• Origin: Repositório Institucional da UNL
• Subject(s): Internationalization strategy; Mozambique; Logoplaste; Flexible packaging
• Document Type: Master thesis
• Language: English
• Advisor(s): Dahab, Sónia
• Contributor(s): RUN

Description

Logoplaste is a specialist in operating in-house industrial sites for manufacturing rigid plastic packaging containers. In developing countries, especially in Africa, the low income of consumers does not allow a widespread adoption of products typically sold in rigid plastic containers. In these countries the flexible packages are usually adopted as they allow for better ratios of cost/litter of product, particularly in smaller packages. Should Logoplaste offer this type of technology in order to expand into developing countries?

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