Author(s): Pinto, Vanessa Isabel Carriço
Date: 2016
Persistent ID: http://hdl.handle.net/10362/18641
Origin: Repositório Institucional da UNL
Subject(s): Knowledge sharing platform; Intranet; Retail; Platforms; Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Directed research internship
This study is structured as a Directed Research Internship Work Project. The purpose is to develop an overview of a content management manual for a retailer’s (“The Company”) knowledge sharing platform. This platform is to be implemented in the retailer’s intranet and its main objectives are: inform, empower, accelerate, inspire and retain employees. We started by considering the themes that should be included in the platform, followed by user segmentation and a list of formats. Benchmarking with other companies allowed us to find the best approach for the platform structure and select governance and KPIs. Limitations and recommendations are also discussed.
