Quidgest internationalization strategic plan to Brazil

• Author(s): Ramos, Maria do Rosário Pinto de Mesquita Ortigão
• Date: 2012
• Persistent ID: http://hdl.handle.net/10362/9615
• Origin: Repositório Institucional da UNL
• Subject(s): Internationalization; ERP market; Customization; Strategic alliance; Brazil
• Document Type: Master thesis
• Language: English
• Advisor(s): Dahab, Sónia
• Contributor(s): RUN

Description

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

An International Strategic Plan to Brazil is the subject of this work project. The author studies the prospect of the Portuguese company Quidgest increasing its international presence. Quidgest is a software consultant that develops Enterprise Resource Planning (ERP) systems. After an extensive analysis focused on Brazil’s economy, business conjecture and its ERP market potential, the major conclusion drawn was the fact that the company should send its operations to Brazil, mainly to the state of Minas Gerais, and initiate a partnership with a consulting company already present in this country, in a Strategic Alliance arrangement.