Author(s): Hoefman, Robert-Jan
Date: 2010
Persistent ID: http://hdl.handle.net/10362/9910
Origin: Repositório Institucional da UNL
Subject(s): Software; Digital signage; IPTV; Business plan
Author(s): Hoefman, Robert-Jan
Date: 2010
Persistent ID: http://hdl.handle.net/10362/9910
Origin: Repositório Institucional da UNL
Subject(s): Software; Digital signage; IPTV; Business plan
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
This project describes the business plan about the software solution FutureBOX.TV. This is a software that solution enables users to broadcast, manage and control (rich) media content globally on the web and/or over a network of digital signs. The Portuguese software company Viatecla is planning to launch this product initially in the Portuguese tourism sector with the focus on Travel agencies. This plan serves as a basis for a discussion.