Alianças Estratégicas e Investimento Directo como Instrumentos de Internacionalização - O Caso EPOLI

• Author(s): Miguéns, Cristina Isabel Assis de Morais
• Date: 2009
• Persistent ID: http://hdl.handle.net/10216/7570
• Origin: Repositório Aberto da Universidade do Porto
• Subject(s): CIÊNCIAS EMPRESARIAIS; Porto
• Document Type: Master thesis
• Language: Portuguese

Description

In the context of globalization, in which changes take place at a dizzying pace and are rapidly disseminated, the internationalization of corporations comes out as a natural result, or even an unavoidable outcome, to guarantee competitiveness. The target market of a company is no longer confined to national frontiers. Yet differences which still exist among geographic regions suggest minimizing risks in international expansion. This work is meant to be a comprehensive teaching tool on the issue of internationalization, bringing together in a systematic way the theoretical sources and applying them to the case of a young and dynamic Portuguese corporation with a diversified and successful course in the international scene Epoli.