A co-cretion process for premium traditional portuguese pocket knifes

• Author(s): Esteves, Tiago ; Shcherbik, O. ; Andrade, Karina Kelly ; Borges, Juliane ; Ali, S. ; Almeida, João P. ; Martins, Alberto
• Date: 2020
• Persistent ID: http://hdl.handle.net/10198/28191
• Origin: Biblioteca Digital do IPB
• Document Type: Conference object
• Language: English
• Contributor(s): Biblioteca Digital do IPB

Description

During an eight weeks DEMOLA project, from March to June 2019, a team of five students together with the representative of Martins Cutelaria Tradicional de Palaçoulo, putted into practice the steps towards an innovative design of a new premium series, the “Portuguese History Collection”. This design project was driven through a co-creation process with the traditional Portuguese pocket knifes company Martins Cutelaria Tradicional de Palaçoulo, based in the old village of Palaçoulo, Bragança, Portugal (see [1]). Martins Cutelaria, which has a long history in the design, production and innovation of traditional Portuguese pocket knifes, launched the challenge of designing a new premium line for their traditional pocket knifes segment. The challenge was to innovate while keeping untouched the identity, tradition and the solid values that are the pillars of the company since it was founded in 1954. Based on the company's motto: “Ter uma navalha Martins Palaçoulo, é ter nas mãos um pedaço da nossa história."(*) and inspired by the fact that the year 2019 celebrates the 500th anniversary of the departure of the navigator Fernão de Magalhães for his circumnavigation of the globe by sea, the team worked out the new pocket knifes collection “Portuguese History Collection – The Navigations”.