Autor(es): Ribeiro, Mafalda ; Esteves, Elsa Tavares ; Morais, Elisabete Paulo
Data: 2024
Identificador Persistente: http://hdl.handle.net/10198/34855
Origem: Biblioteca Digital do IPB
Assunto(s): Accommodation; Digital marketing; Social media; Rural tourism
Rural Tourism emerges as a unique tourism product, capable of attracting the attention of tourists to rural areas whose tourist potential is considerable, but which is sometimes not well used. For this reason, companies operating in rural tourism must adopt specific measures to be able to promote their product/service, and the tourist destination itself, being able to use the various digital marketing tools for the same purpose. In this sense, the main objective of this paper is to analyse the presence of Casa da Lagoa, Portugal, in the different social media, through an exploratory analysis of its website and a quantitative analysis of the other social media used by the company
