The importance of internal marketing in achieving job satisfaction and organizational success: A study applied to Portuguese Public Administration organizations

• Autor(es): Neves, Miguel ; Sousa, Bruno ; Gonçalves, Joana ; Veloso, Cláudia
• Data: 2025
• Identificador Persistente: http://hdl.handle.net/11110/3246
• Origem: Politécnico do Cávado e do Ave
• Assunto(s): Human Capital; Internal Marketing; Job Satisfaction; Motivation
• Tipo de Documento: Artigo científico
• Idioma: Inglês

Descrição

Purpose: Understand a range of aspects that affect employee relations and how internal marketing can influence organisational success and, in turn, help an organisation develop in today's competitive labour market environment