Segmenting tourists by expenditure patterns: An instrument for enhancing tourism economic benefits on a Portuguese World Heritage site

• Autor(es): Serra, Jaime ; Lima, Joana ; Borges, Maria do Rosário ; Marujo, Noémi ; Ferreira, Ana Maria
• Data: 2018
• Identificador Persistente: http://hdl.handle.net/10174/22147
• Origem: Repositório Científico da Universidade de Évora
• Assunto(s): World heritage site; cultural destination; tourist expenditure; market segmentation
• Tipo de Documento: Artigo científico
• Idioma: Inglês

Descrição

The study aims to identify the homogenous groups of visitors that prevail in a WHS destination based on expenditure patterns and furthermore at contributing to the development of marketing strategies to enhance the economic development of this cultural destination.