Autor(es):
Paiva, Jordana Crislayne de Lima ; Dias-Trindade, Sara ; Gonzalez, Mario Orestes Aguirre ; Barros, Daniele Montenegro da Silva ; Cardoso, Pablo Holanda ; Bezerra, Pedro Henrique Castro ; Lima, Thaisa Gois Farias de Moura Santos ; Lacerda, Juciano de Sousa ; Muneiro, Lilian Carla ; Cunha-Oliveira, Aliete ; Camarneiro, Ana Paula ; Barbalho, Ingridy Marina Pierre ; Valentim, Ricardo Alexsandro de Medeiros
Data: 2022
Identificador Persistente: https://hdl.handle.net/10316/111583
Origem: Estudo Geral - Universidade de Coimbra
Assunto(s): health communication campaigns; performance indicators; public health promotion; syphilis; Humans; Communication; Health Promotion; Public Health; Brazil; Syphilis; Health Communication
Descrição
Syphilis is increasingly prevalent around the world as a result of complex factors. In Brazil, the government declared a syphilis epidemic in 2016 and then set a strategic agenda to respond to this serious public health problem. In a joint effort, Brazil's Federal Court of Accounts (TCU) recommended that novel and diversified health communication strategies should be developed, which the "Syphilis No" project (SNP) later conducted through nationwide mass communication campaigns. We performed exploratory data analysis to identify and understand the results of three health communication campaigns by considering syphilis data trends in Brazil. The SNP, by using traditional and innovative means of communication, focused on multiple target audiences to encourage behavior changes through awareness and syphilis knowledge acquisition via the internet. In addition, the SNP disseminated information on syphilis testing, prevention, and treatment through social media and multiple media outlets. We observed that the period of the health campaigns corresponded to the period when the syphilis testing uptake increased and the number of reported cases dropped. Thus, our findings indicate that public health responses could substantially benefit from the use of health communication campaigns as a tool for health promotion, education, and transformation.
