Author(s): Garraio, Júlia
Date: 2023
Persistent ID: https://hdl.handle.net/10316/111947
Origin: Estudo Geral - Universidade de Coimbra
Subject(s): sexual violence; #MeToo; Cristiano Ronaldo; narrative immunity; Portuguese media
Author(s): Garraio, Júlia
Date: 2023
Persistent ID: https://hdl.handle.net/10316/111947
Origin: Estudo Geral - Universidade de Coimbra
Subject(s): sexual violence; #MeToo; Cristiano Ronaldo; narrative immunity; Portuguese media
Kathlyn Mayorga’s rape allegation against Portuguese football star Cristiano Ronaldo was mostly met in his home country with disbelief, prompting a strong wave of support for the national icon. Mayorga was often perceived as a ‘gold digger’. This article explores how traditional gender norms, sex scripts and rape myths underpinned the resignification of the rape allegation into a case of extortion, naturalizing sexual abuse regarding ‘immoral women’. It examines how the intersection of local patriarchal traditions with the neoliberal order produced a morality which normalized the commodification of women’s and men’s bodies as a path to social mobility. It looks at the commodification of Ronaldo’s body, his key to success as a ‘super-body’ whose exceptional sports performance granted him respectability, an exceptional social status and access to women’s sexualized bodies. Then, it examines the construction of Mayorga’s body as a sexualized body with less moral and/or commercial value, operating in an area perceived as indecent (sex as a ‘gold digger’ or sexual transactions as a prostitute) and whose inflicted harm could be compensated through money.