Author(s): Remoaldo, Paula ; Matos, Olga ; Gôja, Ricardo ; Alves, Juliana ; Duxbury, Nancy
Date: 2020
Persistent ID: https://hdl.handle.net/10316/90519
Origin: Estudo Geral - Universidade de Coimbra
Subject(s): Creative tourism; Experiential tourism; Creativity; Culture; Creative tourists; Co-creation; Networks
This article analyses the managerial practices implemented by international organisations that provide platforms for promoting and carrying out creative tourism activities and workshops. The methodology of this research was conducted in four phases. The first phase consisted of Internet-based research to identify organisations involved in creative tourism and 24 institutions were found. In the second phase, we analysed the information provided on the institutions’ websites. In the third phase, we prepared an interview script and sent it to those institutions. We received 12 positive replies and held a semi-structured interview with those managers. In the last phase, the narratives of the interviews were subjected to content analysis. The 12 managers interviewed, between the ages of 35 and 56, belong to public and private entities and lead technical teams. The studied institutions displayed good practices for creative tourism and strategic lines to consolidate this tourist product in the future. This study is pertinent and original because no international study has analysed in detail the management practices implemented by creative tourism platforms and a consistent characterisation of the profile of the creative tourist is yet to be outlined. It can also help institutions involved in creative tourism to better understand the international state of the field in this tourism segment.
This research was conducted within the project "CREATOUR -Creative Tourism Destination Development in Small Cities and Rural Areas" Project, funded by European Structural and Investment Funds (ESIF) through the Operational Programme of Competitiveness and Internationalisation -COMPETE 2020 and by National Funds through FCT -Foundation for Science and Technology under the project POCI-0145-FEDER-016437.
