Author(s): Amaro, Suzanne ; Duque, Ana Sofia
Date: 2022
Persistent ID: http://hdl.handle.net/10400.19/7629
Origin: Repositório Científico do Instituto Politécnico de Viseu
Subject(s): Food Tour; Tour Guide; Memorable Tourism Experience; Online Reviews
Providing a memorable tourism experience is a leading concern for tourism businesses worldwide. Therefore, it is crucial to examine what makes an experience memorable. Given the scarce literature concerning food tours, this study aims to identify the main components of a memorable food tour experience. A total of 111 online reviews of the best food city and food tour in the World - the Rome Food Tour Sunset - was collected. Findings reveal seven critical components of tourists’ memorable food tour experience: The tour guide, the taste (food and wine), the guide, the quality of the food and wine, the socialization with the group, the learning component, entertainment (fun), the quantity of the food and wine and being offbeat. The results are essential for food tour businesses to offer a memorable food tour experience.
