Document details

Logo design: examining consumer response to figurativeness across cultures

Author(s): Machado, J. C. ; Carvalho, Leonor Vacas de ; Torres, Anna ; Velden, Michel Van De ; Costa, Patrício

Date: 2014

Persistent ID: http://hdl.handle.net/10400.14/21137

Origin: Veritati - Repositório Institucional da Universidade Católica Portuguesa

Subject(s): Brand Logo Design; Consumer Response; National Cultures


Document Type Conference object
Language English
Contributor(s) Veritati
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