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THE CONSTRUCTION OF THE SPORTS COACH'S IMAGE IN THE INTERNET: A CASE STUDY IN A SPORTS NEWS WEBSITE


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Made available in DSpace on 2021-06-25T12:35:53Z (GMT). No. of bitstreams: 0 Previous issue date: 2017-01-01

Objective: To check how the sports coaches' image is built through the analyses of a sports news website of major access. Method: The data were obtained from the compilation of all news regarding coaches for a month (from 15th August to 15th September 2011). The news were classified by modality; and from its reading, categories that represent the way in which this media broadcast sports coaches' image were elaborated. From a total of all these sports news (7894), 1048 about sports coaches were selected to be analyzed. Out of these news, 987 were about male soccer coaches of important clubs, and only 62 news were about coaches of other sports modalities. Results: The main priority of journalists of the analyzed media is producing news that qualify sports coaches as competent or incompetent.

UNESP, Programa Posgrad Ciencias Motricidade, Bauru, SP, Brazil

Ctr Univ Anhanguera Leme, Leme, SP, Brazil

UNESP, Lab Fisiol Aplicada Treinamento Esport FITES, Bauru, SP, Brazil

Univ Estadual Santa Cruz UESC, Dept Ciencias Saude, Ilheus, BA, Brazil

Ferroviaria Futebol AS, Araraquara, SP, Brazil

UNESP, Ciencias Motricidade, Rio Claro, SP, Brazil

UniBrasil, Ctr Univ Brasil, Dept Educ Fis, Curitiba, Parana, Brazil

Univ Posit, Dept Educ Fis, Curitiba, Parana, Brazil

UNESP, Programa POsgrad Ciencias Motricidade, Rio Claro, SP, Brazil

UNESP, Programa Posgrad Ciencias Motricidade, Bauru, SP, Brazil

UNESP, Lab Fisiol Aplicada Treinamento Esport FITES, Bauru, SP, Brazil

UNESP, Ciencias Motricidade, Rio Claro, SP, Brazil

UNESP, Programa POsgrad Ciencias Motricidade, Rio Claro, SP, Brazil

Document Type Journal article
Language Portuguese
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