Author(s):
Escadas, Marco ; Biscaia, Rui ; Kellison, Timothy ; Santos, Teresa ; Cayolla, Ricardo ; Quintela, Joana
Date: 2023
Persistent ID: Cayolla, R., Escadas, M., Biscaia, R., Kellison, T., Quintela, J., & Santos, T. (2023). Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits. International Journal of Sports Marketing and Sponsorship, 24(2), 395-421. https://doi.org/10.1108/IJSMS-07-2022-0141. Repositório Institucional UPT. http://hdl.handle.net/11328/4671
Origin: Repositório da Universidade Portucalense
Subject(s): Sport ecology; Marketing; Consumer behavior; Corporate social responsability; Stakeholder theory; Football
Description
The purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).
