Author(s): Oliveira, Mariana ; Abelha, António ; Sousa, Regina ; Peixoto, Hugo
Date: 2024
Persistent ID: https://hdl.handle.net/1822/95165
Origin: RepositóriUM - Universidade do Minho
Subject(s): Behavior Change; Challenges in Gamification; Gamification; Mobile Applications; User Engagement; User Experience
Gamification, the integration of game-design elements into non-game contexts, has gained significant traction in the development of mobile applications across various sectors, including health, education, commerce, and environmental sustainability. This article explores the effectiveness, benefits, challenges, and future directions of Gamification in mobile apps. By enhancing user engagement, motivation, and loyalty, Gamification has demonstrated substantial benefits, as evidenced by successful applications like Duolingo, Nike+ Run Club, and mHealth solutions. However, the approach is not without its challenges, including ethical concerns, privacy issues, and the potential for negative outcomes like excessive competition and stress. The article highlights the need for continuous innovation and thoughtful design to address these challenges and maximize the potential of Gamification. Future research should focus on incorporating advanced technologies, personalized elements, and data-driven strategies to ensure that Gamification continues to provide meaningful value in mobile app development. The findings suggest that, with careful implementation, Gamification can be a powerful tool for transforming user experiences and achieving positive outcomes in a variety of contexts. Previous article in issue
