Validation and development of a newproduct –marketing mix strategy for + tranquilo

• Author(s): Coimbra, Bárbara ; Santos, Francisco Machado dos ; Figueiredo, Manuel Maria ; Pereira, Ricardo ; Silva, Susana Duarte
• Date: 2017
• Persistent ID: http://hdl.handle.net/10362/27861
• Origin: Repositório Institucional da UNL
• Subject(s): Domínio/Área Científica::Ciências Sociais::Economia e Gestão
• Document Type: Master thesis
• Language: English
• Advisor(s): Casquinho, Constança
• Contributor(s): RUN