Consulting project for the Brisa´s marketing department: strategic recommendations to capture the senior segment in the mobility industry

• Author(s): Gonçalves, Ana Leonor ; Lacerda, Frederico ; Andrade, Inês ; Alves, Maria
• Date: 2019
• Persistent ID: http://hdl.handle.net/10362/69727
• Origin: Repositório Institucional da UNL
• Subject(s): Consultancy; Mobility; Senior; Silver; Market; Grey; Market; Automotive; Industry; Brisa; Domínio/Área Científica::Ciências Sociais::Economia e Gestão
• Document Type: Master thesis
• Language: English
• Advisor(s): Casquinho, Constança
• Contributor(s): RUN