An insight into the Journey of Digital Nomads in Portugal

• Autor(es): Abreu, Madalena ; Sampaio, Luana Pinheiro
• Data: 2025
• Origem: International Journal of Marketing, Communication and New Media
• Assunto(s): Digital Nomadism; Remote Work; Digital Marketing; Tourism; Portugal.
• Tipo de Documento: Artigo científico
• Idioma: Inglês

Descrição

This study aims to understand the reasons why digital nomads are increasingly choosing Portugal as their temporary home, while also mapping their consumer journey — a lifestyle that blends work, leisure, travel, and personal fulfillment. The methodology included a literature review and the use of questionnaires to assess the profile, lifestyle, and decision-making process of digital nomads living in Portugal. The results show that Portugal is selected primarily for its ability to offer a balance between work and life. Factors such as strategic geographic location, ease of access to other countries, safe transportation, and cost of living play a key role in the decision-making process. The study also found little variation between genders within this group, which is mostly composed of individuals aged between 25 and 49, holding at least a tertiary education, and often working in administrative roles. However, the study faced significant limitations, including the scarcity of literature on this specific topic and challenges related to sampling — particularly due to the mobile and dispersed nature of digital nomads, which makes it difficult to engage participants. Despite these limitations, the study presents a valuable opportunity to understand and harness the potential of digital nomads in connection with Portugal and local businesses, while contributing scientific data to the literature. This insight can help strengthen the relationship between these professionals and the country, supporting economic growth and national development.Keywords: Digital Nomadism, Remote Work, Leisure, Tourism, PortugalDOI: https://doi.org/10.54663/2182-9306.2025.SpecialIssueMBP.158-169