The positioning of federate sports in Portugal: handball, basketball, roller hockey and volleyball

• Author(s): Gonçalves, Celina ; Correia, Abel
• Date: 2005
• Persistent ID: http://hdl.handle.net/10198/4987
• Origin: Biblioteca Digital do IPB
• Subject(s): Federate Sports; Positioning
• Document Type: Conference object
• Language: English
• Contributor(s): Biblioteca Digital do IPB

Description

Sport is constituted by a variety of activities with different purposes, concepts and cultural representations. Before the increase of supply, Sports Federations need to understand the practitioners in relation to the several possibilities of practice and to position their sports according to their competitors. In this context, the purpose of this study is the positioning of team federate sports (handball, basketball, roller hockey and volleyball). According to Lindon et al. (2002), it is intended to identify and analyse the distinctive features of the sport’s image which allow the practitioner to place it in relation to the others.