Document details

How web 2.0 helps crowdfunding

Author(s): Mourisco, Pedro Miguel Matos Pinheiro Dias

Date: 2016

Persistent ID: http://hdl.handle.net/10400.26/13619

Origin: Instituto Politécnico de Portalegre

Subject(s): Gestão; Gestão de PME; Gestão; Gestão; Gestão de PME; Gestão de PME


Description

This study establishes a bridge between Web 2.0 and Crowdfunding. It shows that there is a relation between creation of content and the money collected, using a dataset of campaigns from the Kickstarter platform. Besides this, the study explores the comprehension of the society to these matters. A survey was made in a Higher Education Institution to evaluate if there is an awareness of the society to matters such as crowdfunding and Web 2.0. The study started with a literature review that sustains this theory followed by the creation of two case studies. One case study made a model that explained relation between Web 2.0 and a crowdfunding campaigns and another study that studies the awareness of the society to matters such as crowdfunding and Web 2.0. Interesting conclusions were found, showing that these subjects are still giving the first baby steps and there is relation between some creations of contents, through Web 2.0, and the money collected in a crowdfunding campaign.

Document Type Master thesis
Language English
Advisor(s) Mourato, Joaquim
Contributor(s) Mourisco, Pedro Miguel Matos Pinheiro Dias
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