Document details

Creating a customer database to increase export potential for MD Plastics

Author(s): Babenko, Iryna

Date: 2017

Persistent ID: http://hdl.handle.net/10400.8/2924

Origin: IC-online

Subject(s): MD Plastics; Market segmentation; Automotive industry; Potential market; Domínio/Área Científica::Ciências Sociais::Economia e Gestão; Domínio/Área Científica::Ciências Sociais::Economia e Gestão; Domínio/Área Científica::Ciências Sociais::Economia e Gestão


Description

This report is based on the internship made at MD Plastics, one of the companies in the MD GROUP. MD Plastics is a Portuguese plastic injection moulding company. Since 2002, this company has been implementing an expansion strategy though the exportation of plastic products for the automotive, food and construction markets to countries such as: Belgium, Poland, Spain, Germany, the Czech Republic, France among others. However, its primary focus has been on the automotive industry. In the present conditions of international trade, the relevant issue is how to increase export potential. In order to respond to this and to understand the potential market that was chosen by MD Plastics a customer database creation was suggested. This will allow the company to contact with potential customers and therefore create a positive impact on sales. The potential market includes: the Czech Republic, France, Germany, Italy and Spain. A study on the economy and trade of these countries was also made. This information was collected from secondary sources from 2010 to 2017.

Document Type Master thesis
Language English
Advisor(s) Rodrigues, Susana Cristina Serrano Fernandes; Cipriano, Nuno
Contributor(s) Babenko, Iryna
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