Document details

Advertising in new media : internship in dutchy design

Author(s): Freire, Tânia Raquel Matos

Date: 2013

Persistent ID: http://hdl.handle.net/10400.11/1770

Origin: Repositório Científico do Instituto Politécnico de Castelo Branco

Subject(s): Advertising; Brand; Communication; Consumer; Media


Description

The following report concerns the internship held in Dutchy Design, located in Amsterdam, addressing the theme “Advertising in New Media”, in this case applied to the brand Wannaskin. As an introduction to the area of brands, the importance must be stressed on the realization of corporate realities and the definition of clear, easily identified objectives, intended for public recognition. When referring to a brand, the reputation, values and the relationship to the consumer are as important as products and quality themselves. With cultural and technological changes, creating a connection to the consumer is essential. This is where advertising enters, making products, services or ideas known intentionally. Speech coherent advertising allows an easy identification by the consumer, if this link is broken; the logic of communication will be lost. This research is based on the study of brand communication, more specifically in relation to its promotion. Resorting to literature related to the subject, the best methods were theoretically analyzed. Regarding new media, advertising needs resources for its own dissemination. The Internet, as well as social networks, when correctly managed, is playing a key role in the growth of brands, by improving its corporate image and creating direct contact with specific targets. As an intern, based on the reported studies, some practical work developed during this period is observed. Taking advantage of this Master’s degree in Graphic Design and its respective internship, it is intended this report will be used as a tool for further developments, which due to professional reasons will be performed outside of Portugal.

Relatório de Estágio apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco e Faculdade de Arquitectura Universidade Técnica de Lisboa para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Design Gráfico.

Document Type Master thesis
Language English
Advisor(s) Silva, José Miguel Gago da
Contributor(s) Freire, Tânia Raquel Matos
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