Author(s): Morgado, Vasco Madeira, 1992-
Date: 2016
Persistent ID: http://hdl.handle.net/10451/23580
Origin: Repositório da Universidade de Lisboa
Subject(s): Artes visuais; Música pop; Audiovisuais; Media digitais; Aplicações multimédia; Cultura contemporânea; Design de comunicação e Novos Media
This work aims to identify emerging strategies for conveying pop music in the contemporary context. In this scope, the research focuses on the study of pop music as an audiovisual form of artistic expression. It examines the products and strategies that are currently used in its production and dissemination, taking into account the possibilities of digital media and seeking to reveal the kind of involvement they promote on the part of the public. The research begins by providing an understanding of pop music as a simultaneously sonorous and imagetic phenomenon, through a theoretical framework that traces its audiovisual expression throughout the twentieth century until the contemporary context. Following this historical context, it provides a vision of contemporary developments of pop music, through an analysis of different products and strategies used in its dissemination. According to this analysis, the study focuses on interactive mobile applications (apps) as an emergent form of pop music publication and dissemination, while contemplating the role of the public. To do this, we gather theoretical tools that enable an analysis of the apps’ typology and functionality, as well as the interpretive, exploratory and configurative roles of the public. The results of this study suggest that the emerging forms of pop music dissemination, such as apps, reinforce a conception of pop music as an audiovisual phenomenon, enhancing the simultaneous construction of both its sound and image dimensions. They also reveal how the active involvement of the public is promoted by fostering an ongoing relationship between the user and the musical edition. With this analysis, we sought to contribute to an understanding of pop music as a total project, whose contemporary developments exemplify a permanent connection between sound and image, between audio and visual media, and between artistic forms of expression in contemporary pop culture
