Document details

Business planning in a prowactive

Author(s): Trindade, Marta Rodrigues dos Santos Jordão

Date: 2011

Persistent ID:

Origin: Repositório Institucional da UNL

Subject(s): Non-profit organization; Self-sustainable; Training; Social cause


Facing financing challenges, NGOs need alternative ways to be independent and self-sustainable. This project aims to provide a hybrid option for an NGO for Development called WACT complementing its social projects with commercial activities. In a form of a business plan, there are here outlined all the steps and decisions for this NGO to enter the training market in a competitive way assuring it to get high levels of revenues that will lately be allocated to the NGO.s social projects. This project assures that adding a commercial role into the core activities of WACT enables the NGO to follow its values and social goals more effectively, with the revenues of 20,000 Euro created in a four-year period which can financially boost the entire activity of WACT.

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Document Type Master thesis
Language English
Advisor(s) Rodrigues, João Loureiro; Soares, Sílvia; Alves, Andreia Pinho
Contributor(s) Trindade, Marta Rodrigues dos Santos Jordão
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