Children emotional reactions toward advertising and brands: A drawing experiment

• Author(s): Falardo, Sara Figueiredo Caeiro
• Date: 2011
• Persistent ID: http://hdl.handle.net/10362/10071
• Origin: Repositório Institucional da UNL
• Subject(s): Children; Commercials; Brands; Portugal
• Document Type: Master thesis
• Language: English
• Advisor(s): Agante, Luísa
• Contributor(s): RUN

Description

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics