Document details

Management consulting labs: project TAP

Author(s): Keval, Luis Amirali Dias

Date: 2011

Persistent ID:

Origin: Repositório Institucional da UNL

Subject(s): Impact; Competitor; Analytical model; Retention


The purpose of this study was to investigate the impact on revenues and to elaborate some high level strategies for TAP given future full establishment of a recent competitor of the commercial airline industry in Lisbon. The analysis was done through an analytical model to determine past/present impact and from that to stipulate the future impact on revenues. Several surveys were conducted to identify passengers’ key decision factors in order to establish reasons for churn and retention. Based on the result five strategic guidelines were designed to minimize the impact on revenues.

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Document Type Master thesis
Language English
Advisor(s) Brito, Gustavo
Contributor(s) Keval, Luis Amirali Dias
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