Document details

Strategy of Logoplaste in Mozambique's flexible plastic packaging industry

Author(s): Miranda, Leonor Sereno Condesso Souto

Date: 2014

Persistent ID:

Origin: Repositório Institucional da UNL

Subject(s): Internationalization strategy; Mozambique; Logoplaste; Flexible packaging


Logoplaste is a specialist in operating in-house industrial sites for manufacturing rigid plastic packaging containers. In developing countries, especially in Africa, the low income of consumers does not allow a widespread adoption of products typically sold in rigid plastic containers. In these countries the flexible packages are usually adopted as they allow for better ratios of cost/litter of product, particularly in smaller packages. Should Logoplaste offer this type of technology in order to expand into developing countries?

Document Type Master thesis
Language English
Advisor(s) Dahab, Sónia
Contributor(s) Miranda, Leonor Sereno Condesso Souto
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