Author(s): Sardinha, Inês Bettencourt
Date: 2015
Persistent ID: http://hdl.handle.net/10362/15509
Origin: Repositório Institucional da UNL
Subject(s): E-loyalty; E-satisfaction; E-trust; Price; Website design; Selection of brands; Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Few studies have been conducted on causal antecedents for electronic loyalty regarding the online fashion industry. In Portugal there is no systematic empirical research in this area. This study aims to examine e-satisfaction and e-trust that potentially impact eloyalty. It also examines the impact of price, website design and selection of brands. A research study was performed at GIRISSIMA.COM and survey responses were 77. The findings show that e-satisfaction is the main driver of e-loyalty. E-trust, website design and price affect positively e-loyalty. Additionally, selection of brands was proved to impact e-loyalty through e-satisfaction and e-trust.
