Document details

Corporate social reponsability strategic corporate social responsability: External and internal outcomes

Author(s): Laka, Edite

Date: 2012

Persistent ID: http://hdl.handle.net/10362/15968

Origin: Repositório Institucional da UNL

Subject(s): Corporate social responsibility (CSR); Reputation; Performance; Organizational commitment; Domínio/Área Científica::Ciências Sociais::Economia e Gestão; Domínio/Área Científica::Ciências Sociais::Economia e Gestão; Domínio/Área Científica::Ciências Sociais::Economia e Gestão


Description

This study investigates the importance and benefits of having a strategic Corporate Social Responsibility (CSR) program by testing the interrelationships between strategic CSR with three external (reputation, corporate image, and customer loyalty) and four internal (organizational commitment, job satisfaction, performance, and organizational deviance) variables. 269 clients and non-clients along with 190 employees and their direct supervisors completed the survey. Strategic CSR has shown to have a positive impact on all the variables studied with the exception of organizational deviance. Practical implications and suggestions for future research are discussed.

Document Type Master thesis
Language English
Advisor(s) Story, Joana
Contributor(s) Laka, Edite
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