Author(s): Tavares, Laura maria Tenreiro
Date: 2016
Persistent ID: http://hdl.handle.net/10362/17401
Origin: Repositório Institucional da UNL
Subject(s): International market selection; Country ranking; Infrastructure; Andrade Gutierrez; Juncker plan; Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Companies seeking to continue growing and developing need to consider the possibility of international expansion and what that represents to their future. To tackle this challenge it becomes necessary to establish the company’s interests and priorities as well as defining and assessing the foreign market opportunities of a specific industry. This directed research internship proposes and conducts a simulation of the preliminary foreign market assessment and selection within the Juncker Plan: country filtering and ranking having as a frame of reference the second largest construction company in Brazil, Andrade Gutierrez.
