How can Portugal attract more China´S young generation tourists?

• Author(s): Liu, Yujing
• Date: 2017
• Persistent ID: http://hdl.handle.net/10362/23210
• Origin: Repositório Institucional da UNL
• Subject(s): Tourism market; Portugal; Chinese young generation; Communication; Domínio/Área Científica::Ciências Sociais::Economia e Gestão
• Document Type: Master thesis
• Language: English
• Advisor(s): Rodrigues, Luís
• Contributor(s): RUN

Description

Portugal as a tourism destination has great potential to be further developed, however it is still not well known by the Chinese outbound tourists, especially the young generation who would stay longer and spend more in Portugal. This paper describe the current situation of Portugal tourism in Chinese outbound market, after analyzing explained why Portugal should aim at the young generation, and finally gave some recommendations of how to attract them, mainly through social media platforms.