M&A @ facebook: strategy, themes and drivers

• Author(s): Gonçalves, Tomás Branco
• Date: 2018
• Persistent ID: http://hdl.handle.net/10362/35664
• Origin: Repositório Institucional da UNL
• Subject(s): Acquisitions; Strategy; M&A drivers; Domínio/Área Científica::Ciências Sociais::Economia e Gestão
• Document Type: Master thesis
• Language: English
• Advisor(s): Carvalho, Pedro
• Contributor(s): RUN

Description

Most deals are motivated by the recognition of a strategic threat or opportunity in the firm’s competitive arena. These deals seek to improve the firm’s competitive position or even obtain resources and new capabilities that are vital to future prosperity, and improve the firm’s agility. The purpose of this work project is to make an analysis on Facebook’s acquisitions’ strategy going through the key acquisitions in the company’s history. More than understanding the economics of its most relevant acquisitions, the main research is aimed at understanding the strategic view and key drivers behind them, and trying to set a pattern through hypotheses testing, always bearing in mind the following question: Why does Facebook acquire emerging companies instead of replicating their key success factors?