Document details

Two-sided markets

Author(s): Morgado, Maria

Date: 2018

Persistent ID: http://hdl.handle.net/10362/37614

Origin: Repositório Institucional da UNL

Subject(s): Two-sided markets; Newspapers; Free newspapers; Sports; Domínio/Área Científica::Ciências Sociais::Economia e Gestão; Domínio/Área Científica::Ciências Sociais::Economia e Gestão; Domínio/Área Científica::Ciências Sociais::Economia e Gestão


Description

Could a free sports newspaper be successful in Portugal? We answer this question by (i) extensively analyzing the literature addressing the evolution of the newspaper industry—currently undergoing significant change and concomitantly facing financial turmoil, (ii) interviewing several key agents in the industry and (iii) conducting a survey of potential readers. We conclude that a free sports newspaper would not be economically successful in Portugal at this juncture.

Document Type Master thesis
Language English
Advisor(s) Santos, Vasco
Contributor(s) Morgado, Maria
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