Document details

Business plan for “Three Generations”

Author(s): Rosa, Joana Menezes

Date: 2013

Persistent ID:

Origin: Repositório Institucional da UNL

Subject(s): Entrepreneurship; Senior; Children; ntergenerationality


This thesis presents a business plan of an innovative start-up, named “Three Generations”(TG), which includes three infrastructures: Senior Residence, Nursery&Kindergarten and Pool&Gym. I did a extensive research of both industries using mainly internet resources. I identified that Portugal is currently experiencing an “aging boom” and that intergenerationality is a key factor to deal with it. Although in the last years there was an increase in Senior Care Services supply, a market gap is identified, so TG’s main target will be people with medium/medium-high income level, and by joining seniors with children, the company will be contributing to the active aging.

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Document Type Master thesis
Language English
Advisor(s) Pinho, Paulo
Contributor(s) Rosa, Joana Menezes
facebook logo  linkedin logo  twitter logo 
mendeley logo

Related documents

No related documents