Document details

Business plan for “Three Generations”

Author(s): Rosa, Joana Menezes

Date: 2013

Persistent ID: http://hdl.handle.net/10362/9789

Origin: Repositório Institucional da UNL

Subject(s): Entrepreneurship; Senior; Children; ntergenerationality


Description

This thesis presents a business plan of an innovative start-up, named “Three Generations”(TG), which includes three infrastructures: Senior Residence, Nursery&Kindergarten and Pool&Gym. I did a extensive research of both industries using mainly internet resources. I identified that Portugal is currently experiencing an “aging boom” and that intergenerationality is a key factor to deal with it. Although in the last years there was an increase in Senior Care Services supply, a market gap is identified, so TG’s main target will be people with medium/medium-high income level, and by joining seniors with children, the company will be contributing to the active aging.

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Document Type Master thesis
Language English
Advisor(s) Pinho, Paulo
Contributor(s) Rosa, Joana Menezes
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