A relevância do marketing empreendedor nas empresas instaladas em incubadoras

• Author(s): Barata, João Pedro Mendes
• Date: 2015
• Persistent ID: http://hdl.handle.net/10400.5/10266
• Origin: Repositório da UTL
• Subject(s): Incubação de empresas; marketing empreendedor; performance; incubadoras tradicionais; incubadoras universitárias; Business Incubators; Entrepreneurial Marketing; Universities Incubators; Marketing Capabilities; Market Orientation; Incubators
• Document Type: Master thesis
• Language: Portuguese
• Advisor(s): Crespo, Nuno
• Contributor(s): Repositório da Universidade de Lisboa

Description

Mestrado em Ciências Empresariais

Esta tese fala sobre empreendedorismo, incubadoras universitárias, marketing e performance

This thesis talks about entrepreneurship, university incubators, marketing and performance.