Comportamento e perfil do consumidor de alimentos biológicos em Portugal

• Author(s): Cruz, Mariangela
• Date: 2011
• Persistent ID: http://hdl.handle.net/10400.5/4090
• Origin: Repositório da UTL
• Subject(s): organic food; consumer behaviour; consumer profile; questionnaire
• Document Type: Master thesis
• Language: Portuguese
• Advisor(s): Duarte, Maria Filomena Ramos; Barreira, Maria Madalena Antas
• Contributor(s): Repositório da Universidade de Lisboa

Description

Mestrado em Engenharia Alimentar - Instituto Superior de Agronomia

The organic food consumption in Portugal and in the world has increased throughout the years, so the understanding of the behavior and the profile of the organic food consumer is important, especially for the food industry sector. The aim of this work is to identify and characterize the Portuguese organic food consumer. Specifically, we study the frequency of organic food purchase, the places of purchase, the types of organic food that are consumed more often, the motivation to purchase this food, the perception about organic food, the consumer´s lifestyle, and the demographic characteristics. In this work, we introduce a literature review on the theme of organic food and a questionnaire, which was used to study the aforementioned topics and has been answered by 602 people through the internet. After the dada analysis using univariate analysis, Qui-Square test and kruskal-Wallis test, we were able to draw some conclusions about the Portuguese consumer profile. We conclude that the Portuguese consumers who regularly buy organic food are women between 35 and 54 years old. The consumers tend to buy organic vegetables, fruits and eggs, and they prefer to buy these food items in local and street markets. Moreover, the consumer’s main motivations to buy organic food are because they are healthier and more flavorful