Targeting Higher in Age Preparing the Retail Business for the New Age Senior Segment

• Author(s): Costa, Sofia de Oliveira Serra
• Date: 2011
• Persistent ID: http://hdl.handle.net/10216/49889
• Origin: Repositório Aberto da Universidade do Porto
• Subject(s): MARKETING; MARKETING; Porto
• Document Type: Master thesis
• Language: Portuguese