Autor(es): Andrade, Eduardo Vaz Pinto Rebelo de
Data: 2014
Identificador Persistente: http://hdl.handle.net/10362/11749
Origem: Repositório Institucional da UNL
Assunto(s): Business hostel; Strategic intent based planning; Environment analysis; Competitive analysis; Blue Ocean strategy
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
This Work Project aims to understand through strategic analyses the potential of creating a new type of accommodation in Portugal – the “Business Hostel” – a hostel targeting business travelers. Through three relevant strategic analyses, this study shows that this concept has high chances of succeeding. In Strategic Intent Based Planning, three (out of four) plausible future scenarios are favorable for the entry of this concept in the market. The Competitive Analysis provides an attractive overview for the current and future competitive environment of the hostel industry in Portugal. Last but not least it is demonstrated that the Business Hostel concept consists on a Blue Ocean Strategy according to Chan Kim and Renée Mauborgne’s theory.
