Autor(es): Bica, Marta Filipa Dias Santos
Data: 2015
Identificador Persistente: http://hdl.handle.net/10362/15510
Origem: Repositório Institucional da UNL
Assunto(s): Decision-making process; Buying process; Executive education; Nova executivos; Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Field lab: Consumer insights
The Executive Education sector has been experiencing significant changes throughout the years, with the growing necessity for companies to develop their talent. The present project analyzes the decision-making process of individuals when selecting an executive education program. This research was based on a quantitative analysis conducted through an online survey. Results show that organizations were behind the financing of the majority of the respondents’ programs, even if they had the initiative themselves. It also uncovered the main strengths of Nova SBE, its reputation, program content and faculty members. The overall feedback was favorable considering its impact on the professional careers.
